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  • Fred Fleury

How to Choose A Good Signwriter?


There are many different reasons that a business could need a sign, perhaps you are hoping to attract more customers to your store or point them in your direction. Maybe you are looking for an attractive awning sign for above your store to let people know what you are called and what you do. 


Signs have been used for literally thousands of years to perform many different tasks. These at one stage were merely homemade wooden boards with text and maybe a basic image painted onto it by the owner. Of course, in today’s competitive and marketing and brand-based sales culture this is no longer sufficient and you will have to employ the services of a sign company to complete the work at hand.


The process involved in creating the sign itself has also gotten more complicated and computer based over the years and a good signwriter can help you with not only crafting the sign but also help you through the various stages of choosing a type of sign and designing what you want to be printed onto it. But there are more printers and sign writers offering this service every year and it can be a hard task to differentiate between all of them. 


So hopefully in this article, we can walk you through a few of the more important things you should be assessing when it comes to the signwriter themselves to assess exactly how good they are.

  1. Reputation – How long have they been in business, do they offer recommendations and referrals, do they promote themselves professionally!

  2. Historical Work – Surely if they have produced some work they can showcase their quality. This can generally be achieved online or in a showroom (location dependent)

  3. Shop local – At a time where the whole world economy is up and down, supporting your local professionals ensures that money stays in the economy. When choosing your local supplier do ask them where they buy their equipment, their consumables and where the goods are actually manufactured

  4. Manufacturer – Whether you buy from a third party or a manufacturer, you will get the same quality product at the time where you buy the solution you need. You however need to consider where and who manufactured it as the company holds the warranty.

  5. Warranty – Compare warranty and workmanship between two or three suppliers before choosing one. If they cannot supply you a 48 to 72hr replacement guarantee, you should consider not using them.

  6. Last but not least, price – Don’t always look at the price tag… If someone is much cheaper than everybody else, there is a problem… Locally, as the labour is just about the same everywhere and the consumables as well as hardware is all about the same too, there are no reasons for huge discrepancies... Likewise, way more expensive does not necessarily mean much better too… From one supplier to the next, you should not see more than 10 to 20% difference… 

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20Twenty Communications Pty Ltd, trading as Bannerworld Australia

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Address 2 - Unit 14, 124-130 Auburn Street, Wollongong NSW 2500

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