Sporting or even venues attract a lot of traffic and a lot of people, are you making the most of it?
How often do you go and watch your kids sports and there is no advertising or marketing anywhere to be seen. How boring is the environment? How boring does it look?
Now, we have worked with several Football clubs around the country as many of them found attendances were dropping, registration days weren’t capitalizing on numbers and registration numbers were decreasing every year.
As part of the effort, the clubs created a form asking members of the clubs who work for a business or own a business to provide assistance in sponsoring the grounds but also games days.
As part of the process, each sponsor would work with a Bannerworld and Bannerworld would create a vinyl banner for each member for only $50 + gst and the banners and each banner would be put up for the season or on game or event days only!
For an extra cost of $100, each member was offered a flag to be positioned behind the goal posts as well as at the entrance of the venue. As you can imagine, $50 for a banner and $100 for a flag is a minimal spend for a small local business and the grounds immediately have colour and life…
The ground is a great place to promote your business but you can also take advantage of the car park or the bus stop as all the attendees will be coming to the ground by car or public transport and what will they see? Your signage.
If you are to promote your brand at your local ground, why not also ensure that you tell your customers that you are a supporter of the local team or sports ground. Incorporate this in your marketing and advertising as well as your signage at your premises for customers to not only recognise you but also for your customers to recognise your efforts and contribution to the local community.
Sports ground and Local Community marketing is cost effective, easy to do and personally rewarding. Don’t overthink it, just do it! At bannerworld, we sell more than just outdoor banners and flags. We are your sports’ ground marketing professionals. Call us for more information or ideas on how to increase the numbers at your local club!